Time management - how
to get more done
If you can regularly ask
yourself "Am I regularly and consistently working on those items that will
move me towards my clearly defined goals?" and honestly answer "Yes" then
you are probably doing ok.
If not, here are a few time wasters
to be aware of and some strategies for protecting your time (priorities).
MAIL: Don't waste your time on junk
mail (unless you are specifically looking for good marketing ideas to
borrow) - if possible get someone else to go through your mail and sort out
the junk and take care of the routine items.
If you do want to save the junk mail
have it placed in a box or file that you can go through when you are
brainstorming for new ideas. (This is commonly called a "Swipe File" by most
writers - a resource to generate good ideas that you can swipe and adapt to
your own use.)
MEETINGS: Scheduled and unscheduled meetings
can be a terrible waste of time. Don't allow people to just drop in on you
without an appointment and a purpose. Avoid any scheduled meetings that you
possibly can.
If you are in charge of a meeting - make sure
you have a plan for keeping it short and focused. If you have to attend a
meeting and you are not in charge - have a plan for escaping once you are
done with your portion (such as a phone call or appointment at a
pre-arranged time).
Also, stop meeting people at restaurants, etc.
They will invariably keep you waiting. Instead have them meet you at your
office. That way, if they are late, you can continue to be productive. If
you must meet them outside of the office, take something with you to read or
work on while you are waiting.
DOWN TIME: Meaning time that you spend waiting,
traveling, sick, etc.
Always have something to do, or to listen to,
or to read. Ask yourself "What is stackable?" In other words, what
tasks can I combine and do at the same time,
such as listening to training tapes while commuting.
LACK OF PLANNING: There is an old saying that I
often repeat to myself: "Having lost sight of our objective, we re-doubled
our efforts". In other words, not knowing where we were going we got there
twice as fast.
Take a little time each day to focus on your
tasks at hand and make sure they are leading you towards your goals. If they
are not, then eliminate them all together or delegate them if necessary.
Then chart out the day in such a way that
maximizes your available time. Combine activities where possible and block
out portions of the day to accomplish the most important tasks. Then keep
your appointments with yourself as strictly as you would with your most
important client.
INTERRUPTIONS: The greatest productivity
usually comes from being able to focus on a project for an extended period
of time without interruption. Interruptions not only waste the time of the
interruption itself but also the time to refocus your concentration on the
task at hand.
Do whatever you can to avoid interruptions. If
possible, have someone else answer the phone and then return calls at a
designated time for calls. Train your clients, etc. to call during that
time.
Become inaccessible to those that regularly
steal your time by dropping in or calling to shoot the breeze. Hide if you
have too. When I worked for a real estate company many years ago I
specifically asked for the office that was hidden away down in the basement.
It had it's own outside entrance so I could come and go without the other
agents knowing I was there, eliminating all those unnecessary little
interruptions.
If you can't hide, be busy and be obvious about
it so others are less apt to interrupt.
DISORGANIZATION: "A place for everything, and
everything in its place" is good advice. Few things waste more time than
having to hunt for something every time you need it. Keep a clean desk, work
on one thing at a time and put it away when you're done. (Sorry if I sound
like your mother)
PAPERWORK: This can be a great time waster. If
you have stacks of paper and files all over your desk or office do yourself
a favor and go buy a filing cabinet and some file folders. Set up drawers
for specific types of files, etc.
Have a place for every type of file or
paperwork. Go through everything in your office and either file it or throw
it away. Buy dividers or organizers or whatever is necessary to systematize
the flow of paperwork through your office.
LACK OF FOCUS: Anything that keeps you from
focusing on your priorities during those times you have chosen to be
productive must be eliminated. That means TV, radio, internet, email, mail,
etc.
Another cause of lack of focus is shifting
priorities. What I mean is, starting on one project or task, then shifting
to another project without completing the first, then shifting to another,
and so on.
The world is full of opportunities and
sometimes they each look better than the previous one (Yes, the grass is
always greener on the other side of the fence). Be disciplined enough that,
no matter what, you will finish what you intended to finish before starting
something else.
Now this doesn't mean that you can't have more
than one project going at a time, but make sure you have sufficient time
allotted to accomplish each goal in a specific amount of time and get it
done before replacing it with another project.
"If you chase to rabbits at once, both shall
escape" Ancient Proverb
Shawn Meldrum has spent the last two decades marketing
everything from almonds to landscape lighting. He currently specializes in
marketing for mortgage brokers, loan officers and
real
estate agents. For free
mortgage
marketing articles and much more visit:
http://www.mortgagemarketingtips.com/
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