Audio books marketing and production

Marketing

• Marketing test have shown that audiobooks displayed with the book sell

up to seven times more titles then when displayed in the audio section.

Downloadable

• The sector that showed the most growth in the audiobook industry was

downloadable sales. Downloadable sales increased dramatically between

2001 and 2003.

• Data regarding download sales was supplied by APA member, Audible,

Inc., a leading provider of digitally delivered spoken word audio. In 2001,

Audible's total download sales were $5,143,000. The next year, 2002, saw

an increase of 112 percent in download sales to $10,940,000 and, in

2003, Audible’s download sales surged another 69 percent with sales of

$18,490,000. (Audio Publishers Association, December 2004)

Technology/Digital

• Projections for the size of the digital audiobook market in 2005 range from

$50 million to $80 million, according to Gene Munster, a technology

analyst at investment firm Piper Jaffray Inc. (“Harry Potter Unlikely as a

Download,” The Wall Street Journal, May 27, 2005)

 

•
Listen to two FREE audiobooks RISK-FREE from Audible

 Production

• Audiobook production celebrates the most incredible instrument of all: the

human voice! The industry's best storytellers - the talent who ‘tell’ the

author’s ‘story’ - transport us from the written page to as far as our

imagination can soar. The time honored art of storytelling, then, is the gift

our industry's most talented narrators bestow upon us. Listening to just

some of our most notable The Audie® winners, and Audiofile Magazine’s

Earphone recipients, and Golden Voices: Barbara Rosenblat; Jeff

Woodman; Kate Fleming; Simon Jones; Barbara Caruso; Simon Prebble;

Oliver Wyman; and Jenna Lamia. Or up and comers perhaps destined to

be most notable, including Cassandra Morris and David Ledoux. These

narrators, whether narrating solo or as part of an ensemble, hear these

wonderful storytellers and imagine ‘audiobook’ as a creative, distinctly

unique performing art.

* taken from the APA fact shit

Read more audio books statistics :

Audio books consumer use

Audio books education

Audio books sales figures